Delhi today witnessed the launch of a new multi brand designer wear store, ‘Paramparaa’ at PP Chowk, Desh Bandhu Gupta Road, Karol Bagh, New Delhi. The store was launched amidst great pomp and grandeur, where renowned actress and choreographer Lauren Gottlieb inaugurated the store. The celebration will continue for next two days to mark the launch of the store. Saturday, September 19, 2015 will witness the presence of the designers at the store where customers can meet them for a bespoke experience . On Sunday, September 20, 2015, there will be a live act by the very talented Shibani Kashyap.
Spread over a sprawling 14000 sq. feet, the 2 storied multi brand designer wear store displays high fashion couture and pret – all under one roof. Paramparaa redefines fashion & offers an extensive range of apparels and accessories, handpicked from the best and prominent designers like Rohit Bal, Anita Dongre, AM:PM, Namrata Joshipura, Pankaj & Nidhi, Nida Mahmood, Pero, and the likes. Only the finest signature brands, designer labels and high end products are a part of Paramparaa. The store is an address for high fashion lovers with a clear affinity for fashion that is proudly Indian. The eclectic spread here represents distinctive styling, unrivalled craftsmanship & the entire range weaves a magical spell because of fine mixture of colors, beautiful designs, graceful elegance and ethnic flair.
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| Piyush Gupta, Director Paramparaa |
The new store has been beautifully designed which gives a dash of fresh & elevated look. Dramatically lit and spectacularly crafted, the store has been created with as much passion and pride as the creations. Anchored a leading jewellery store in the building, the address has a natural flow of discerning shoppers. The rich and stunning interiors adds to the abundance of design and art on display in this world of luxurious designer wear. The entry of the store is through the well known jewellery brand P.P. Jewellers which is a floor below Paramparaa. The location is a landmark location visible from a distance with easy access and connectivity.
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| Lauren Gottlieb |
Paramparaa is a store specially created to cater to the fashion connoisseurs of today. The new generation of affluent and fashion- conscious Indians look for elegant yet classy fashion and Paramparaa has it all!
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